In addition to being fast, what does 5G do?
Domestic 5G commercial license plates have been distributed for one year, 5G mobile phones are becoming more and more "affordable", communication base stations are constantly developing, and the total number of 5G users continues to grow. But in addition to being faster, users have a weaker experience with 5G technology. Consumers hope that 5G will be deployed as early as possible in order to feel how "flavorful" 5G is.
130 5G mobile phones have been approved for online sales, the number of terminal connections has exceeded 36 million, and more than 10,000 5G communication base stations are newly added every week. The industry chain came up with the latest released score sheet.
On June 6, 2019, the Ministry of Industry and Information Technology announced the distribution of 5G commercial license plates to China Telecom, China Mobile, China Unicom, and the China State Administration of Radio, Film and Television. Over the past year, the price of 5G mobile phones has continued to fall, the coverage of 5G communication base stations has continued to develop, and the total number of 5G users has continued to grow.
However, some early adopters also reported doubts: "5G mobile phones are equipped with 4G applications, and it is not clear what 5G can do." Many consumers said that apart from good signal, they have weak experience in other aspects of 5G and expect more, A variety of 5G applications will be deployed early, making this technology more and more "sweet".
The threshold for replacing mobile phones continues to decrease
"The candidates who go to buy mobile phones in the near future are basically 5G mobile phones." A salesperson of a domestic brand mobile phone experience center in Beijing told reporters that a 5G mobile phone with a starting fee of about 3,000 yuan was just released in April this year, which was deeply attracted. Many young consumers buy it. Recently, sales of some flagship models under 5,000 yuan have also risen in the market due to the fact that marketing and mobile phone brands and operators have signed contracts to purchase special offers for network access during the year.
Statistics released by the China Academy of Information and Communications Technology show that in May this year, the sales volume of mobile phones in the Chinese market was 3,375.9 thousand units, of which 5G mobile phone sales were 1,564.3 thousand units, accounting for 46.3%. Compared with the sales volume in the first quarter, the rise of 5G mobile phones has accelerated. 5G jammer
In the past, the high price of 5G phones daunted many consumers. In July 2019, ZTE announced the market price of China's first 5G mobile phone at 4,999 yuan. Three days later, Huawei's first 5G mobile phone, the Mate 20 X, launched in China at a market price of 6,199 yuan. But since then, as many mobile phone manufacturers in my country have successively added 5G forces, the price of 5G mobile phones has been reduced from below 5,000 yuan to about 3,000 yuan. Recently, Xiaomi mobile phone launched the Redmi 10X to reduce the affordable market price of 5G mobile phones to the lowest price of 1599 yuan.
It is widely believed in the industry that due to the continuous improvement of 5G technology, the reduction of upstream, mid-stream and downstream supply chain costs, and the promotion of economies of scale, the price of 5G mobile phones will also be further reduced, and models within a thousand yuan will also occur rapidly.
Can the tariff reduction package drive the continued growth of users?
If you want to experience 5G, in addition to mobile phones, you also need the Internet. On the first anniversary of the 5G commercial license plate award, operators have successively reduced 5G tariff packages. Users can now experience the content of the 5G package priced at 128 yuan at a minimum price of 88 yuan, with a discount of 30% or less.
Although the special offers often have a contract period ranging from 1 to 2 years, it is undoubtedly a big news for consumers who will have a 5G preemptive idea before. The reporter visited and investigated several operators' business outlets in Beijing and learned that recently, new users who have joined the network have seen more 5G users, and many users have switched to the network with their numbers on the premise of choosing 5G mobile phones.
Previously, the construction of 5G supporting facilities had just started, and the starting fee for 5G tariff packages of China's three major operators was around 129 yuan. The sales market generally felt that the price was somewhat high. However, with the acceleration of infrastructure construction, the total number of 5G communication base stations has continued to increase with more than 10,000 new additions per week, and the opportunity to reduce the price of 5G package content has come. Professionals told reporters that only by immediately reducing the price of package content can operators stimulate users' initiative to join the network, thereby obtaining more 5G users and sharing relevant operating costs.
New data from the Ministry of Industry and Information Technology shows that in April and January alone, more than 7 million 5G users were added. At this stage, the number of 5G terminal connections has exceeded 36 million.
However, some consumers have indicated that the 5G tariff package is still relatively expensive after the discount. Compared with the current 4G tariff and traffic call duration of the same price, the advantages of high cost performance are not obvious.
5G can't just be "fast"
"What are the advantages of 5G apart from the faster speed?" "Now there is WIFI everywhere, and 4G is enough"... The mobile phone is very cheap, and the tariff plan has also dropped, but the reporter found that there are also many consumers who apply for 5G network access. Not "interested". The reason for the hesitancy is usually that compared with 4G mobile phones, the current 5G mobile phone does not have a subversive and innovative improvement in the sense of use, and the application field of 5G is exactly the same.
Chen Ke, who works for an Internet company in Beijing, is one of the first 5G early adopters. He told reporters that the speed of 5G is indeed much faster than that of 4G, but in fact it is not very useful. "5G mobile phones are equipped with 4G applications. Except that sometimes the items are faster, I don't know what 5G can do."
Mr. Shen, a mobile phone salesman, told reporters that when these people sell 5G mobile phones, they cannot give users a more accurate, rich and diverse experience other than telling users how fast 5G movies and games are playing. Many consumers buy 5G mobile phones or It is an upgrade to the hardware configuration level such as the display screen and the shooting function.
"At present, many applications only stay in the definition link." Some people in the industry told reporters that what kind of transformational sexual experience will be caused by 5G has not yet been able to use samples well. "This is a big development trend. Just as 4G adds mobile payment and small videos, 5G will also have similar 'popular products', but it will take some time."
In this year's government work report, it is clearly stated that it is necessary to develop a new generation of network information and expand the use of 5G. At this stage, a total of more than 400 5G application innovations have been carried out in China, and more than 600 new "5G Industrial Internet of Things" projects have been built. The reporter combed and found that many mobile terminal equipment manufacturers have effectively and rationally deployed intelligent audio and video, ultra-clear video writing, cloud game platforms and other application fields, and the Internet of Things industry, which is closely related to 5G technology, is also accelerating the rational layout. How "fragrant" 5G will be is very worthy of everyone's hope.
