Affected by the epidemic, the popularity of the US consumer security market has declined
The sudden novel coronavirus (COVID-19) has affected people's lives and triggered a series of chain reactions in all walks of life, and the consumer-grade security market is one of them.
According to a new topic "Residential Security: 2020 Consumer Insights" by market research firm Parks Associates, the adoption rate of security systems in American households has remained in the range of 25%-28% over the past five years, jumping to 33% by the end of 2019. %, but in 2020, affected by the new crown virus, most consumers have reduced their spending on security systems due to stay-at-home restrictions, bringing new challenges to the industry. signal jammer
In addition to the impact of the new crown virus, in recent years, smart home and DIY systems can meet monitoring applications, both of which also reduce users' dependence on security manufacturers. Analysts at Parks Associates said: "2019 was the best year for consumer security progress, but in 2020 the industry must be prepared to deal with the impact of the new coronavirus. Although security has always been a hard market demand, in times of economic depression, consumption The attitudes and behaviors of consumers will change, and security companies should insist on innovation and create more value around home security.”
In the research survey, three-quarters of American consumers said that due to the impact of the new coronavirus, they are aware of the cost problem and will re-evaluate previous services at home and reduce unnecessary expenses. Among them, 52% of consumers think that the system is assembled by DIY. Compared with the previous professional installation, the DIY experience is better. Similarly, 76% of those who plan to install the security system choose the DIY method.
Earlier, Omdia also released a report predicting that the smart home market will decrease to $101.1 billion in 2020, with shipments of 603.5 billion units. Although the national conditions are different, it is expected that the domestic security consumer market will also suffer setbacks in the first half of the year. At present, the market is also facing challenges from different industries. Taking the online sales of home cameras as an example, it is not traditional professional security companies occupying the top spot. But Internet companies, they cut the camera function, greatly reduced the cost of the camera, and won the attention of the market with the price advantage.
But on the whole, the domestic impact is much smaller than that of the European and American markets. After all, the market maturity is different, but as the growth engine of the security industry in the future, it will still be the norm for security companies to continue to deploy in the consumer market.
